Summary
Overview
Work History
Education
Skills
Hobbies
Gallup StrengthsFinder
Timeline
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Alex Hirchert

Senior Media Delivery Manager
Omaha

Summary

Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.


Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work History

Senior Media Delivery Manager

Epsilon
10.2023 - Current
  • Manage over $2M in annual media for multiple brands and verticals including, CPG, Retail, Financial, etc
  • Partner with cross teams on troubleshooting initiatives
  • Collaborate and implement tests on campaigns with my Data Science partners
  • Train new team members
  • Foster strong cross team relationships with sales leaders, account management, and product counterparts
  • Optimized and improved efficiencies within media campaigns across multiple channels
  • Recommended opportunities for growth across all accounts
  • Hold monthly lunch and learns discussing industry trends
  • Develop strong relationships with our media analytics partners to optimize and improve campaigns
  • Complete post campaign launch checks to ensure success across all KPIs
  • Mentor junior team members to develop their skills and advance within the organization
  • Engage customers to discuss business needs and explore opportunities to increase sales.
  • Partner with direct manager on Microsoft PowerBI visualization projects to grow accounts

Digital Marketing Analyst

Fusion Medical Staffing
10.2021 - Current
  • Managed over 900K of digital media campaigns for both Fusion brands: Fusion Medical Staffing and Fusion Marketplace
  • Created and optimized over 10 corporate job campaigns to bring in candidates for open roles within the company
  • Promoted Fusion Marketplace Agency Partnerships through Facebook and LinkedIn ad campaigns
  • Defined customer personas and adapted audiences for paid media and social campaign use
  • Worked directly with the Director of Marketing to report lead generation opportunities and identify areas of improvement
  • Provided insights on lead gen flow and job board performance
  • Proactively researched healthcare industry trends and communicated them in editorial calendar content meetings
  • Partnered with numerous team members to complete quarterly performance reporting on the marketing department as a whole
  • Optimized branded search campaigns with tools such as Accuranker, Ahrefs, and Google Keyword Planner
  • Collaborated with Fusion’s Business Intelligence team to maintain Fusion’s internal candidate flow Tableau dashboards
  • Consistently drove strong performance on all search and social media campaigns
  • Built relationships with outside vendors: AdMind, Indeed, and Meta Marketing Representatives
  • Supported team initiatives through social interaction online or in person
  • Monitored online trends, conversations and innovations to optimize strategies
  • Measured and evaluated brand digital performance to present weekly findings to management
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement

Associate Marketing Manager

I See It Ventures, Inc
08.2020 - 09.2021
  • Role emphasized on social media advertising campaigns
  • Assisted with onboarding of new accelerator companies
  • Facilitated the creation of social media accounts
  • Coordinated social media messaging across all platforms including Facebook, Twitter, Instagram, and LinkedIn
  • Developed marketing strategies to generate revenue and positive customer engagement
  • Worked directly with accelerator companies to determine social media needs
  • Created print media and merchandise for accelerator companies
  • Designed display advertising for programmatic media
  • Analyzed social data to adjust social messaging
  • Contributed to accelerator company development: Deviled Egg Co, Bushwackers Dance Hall & Saloon, and Event Vesta

Campaign Specialist

Sojern
03.2019 - 04.2020
  • Managed more than 30+ complex campaigns with varying goal types to directly assist in driving over $500k in net revenue
  • Worked collaboratively with cross functional teams like Account Management, Sales, Product, and Engineering to drive revenue for Sojern by managing optimizations across many campaigns
  • Consistently drove strong performance on CPA campaigns with differing campaign setups and targeting parameters
  • Collaborated with and advised Account Management team on products to add or discussions to initiate with clients to drive incremental revenue and improve client KPIs, which resulted in incremental of over $400k
  • Worked directly with Sojern Account Managers and Analysts on daily tasks, ad hoc projects, and automated campaign manager alerts to enhance workflow across teams and directly impact campaigns and revenue
  • Provided insights to the analyst team that led to improvements in manual management for CPA billed campaigns
  • Generated ideas on how the analyst team could streamline the manual management of non-campaign manager supported campaigns to improve workflow and campaign performance
  • Analyzed & investigated to solve data driven problems
  • Examples include, but are not limited to:
  • Uncovered the cause of impression attribution issues on multiple LATAM campaigns and corrected the error to ensure that both campaigns delivered in full
  • Partnered with quality assurance analysts to correct and remove campaign manager errors and ensure campaigns continue to perform and deliver in full

Campaign Coordinator

02.2018 - 03.2019
  • Worked directly with the sales team by analyzing Sojern data to provide inventory availability
  • Coordinated with ad operations to ensure campaigns are successfully launched by uploading creatives, creating pixels, creating insertion orders, and troubleshooting technical problems
  • Successfully completed a high volume of milestones and tasks while paying close attention to detail
  • Evaluated creative mappings to ensure data flows properly through to Tableau
  • Collaborated with Account Managers to ensure third party reporting is consistent to decrease data errors on campaigns

Education

Bachelor of Science - Business Administration, Business Intelligence And Analytics / Marketing, History

Heider College of Business
Creighton University
08.2011 - 05.2015

Skills

Campaign Management

Cross-team Collaboration

Communication

Problem Solving

Mentorship

Hobbies

Pure Barre

Pure Barre is a fitness studio that has classes that focus on small movements that make big results. I enjoy going to these classes because they are fun and I love the friendships I have built with the teachers and other class attendees.


Volunteering

I've been volunteering with Launch Leadership and Kappa Kappa Gamma since 2012 and 2017 respectively. Both of these organizations are close to my heart and I enjoy spending time with students and helping them learn more about themselves.

Gallup StrengthsFinder

Input, Achiever, Intellection, Context, Developer

Timeline

Senior Media Delivery Manager

Epsilon
10.2023 - Current

Digital Marketing Analyst

Fusion Medical Staffing
10.2021 - Current

Associate Marketing Manager

I See It Ventures, Inc
08.2020 - 09.2021

Campaign Specialist

Sojern
03.2019 - 04.2020

Campaign Coordinator

02.2018 - 03.2019

Bachelor of Science - Business Administration, Business Intelligence And Analytics / Marketing, History

Heider College of Business
08.2011 - 05.2015

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Alex HirchertSenior Media Delivery Manager