Ashley Dougherty
Omaha
Summary
Dynamic Membership & Marketing Director with a proven track record in driving engagement, increasing membership, and executing strategic marketing initiatives within the private club industry. Adept at planning, promoting, and implementing high-impact events that enhance member experience and retention. Skilled in data analysis to measure engagement metrics, develop outreach strategies, and foster strong relationships with members, alumni, and key stakeholders. Strong leadership and communication abilities, ensuring seamless collaboration across departments to align goals and maximize club success. Committed to delivering innovative solutions to elevate brand presence and member satisfaction.
Overview
17
17
years of professional experience
Work History
Director of Membership and Marketing
Oak Hills Country Club
03.2019 - Current
- Develop and execute strategies to attract new members
- Manage the membership application and onboarding process
- Build relationships with prospective and current members to enhance engagement
- Monitor and analyze membership trends, feedback, and satisfaction
- Coordinate membership retention efforts, including special programs and events
- Develop and implement marketing campaigns to promote the club's offerings
- Manage the club's brand identity and ensure consistency across all materials
- Oversee the club's website, social media, and email marketing
- Create newsletters, brochures, and other promotional content
- Communicate key club initiatives, events, and updates to members
- Collaborate with event and operations teams to plan and promote member events
- Design initiatives that enhance member participation and satisfaction
- Work with committees and staff to ensure a vibrant social atmosphere at the club
- Identify and pursue opportunities for sponsorships, partnerships, and advertising
- Develop referral programs and incentives for member recruitment
- Track and report on revenue from membership dues, events, and marketing initiatives
- Work closely with the General Manager and department heads to align marketing efforts with club goals
- Train and support staff on best practices for member relations and service
- Stay informed on industry trends to keep the club competitive
Strategic Engagement Coordinator
University of Nebraska Medical Center
05.2017 - 03.2019
- Oversee planning, promotion and implementation of strategically designed events
- Determine strategies to conduct and achieve alumni engagement along specific program goals
- Oversee collection and maintenance of data to measure engagement goals and resources
- Establish baseline measures and demonstrate annual progress in effective volunteer engagement
- Engagement and outreach to students and young alumni
- Assess metrics assigned to strategies for successful programming and make changes if necessary
- Meet with Deans, Foundation Development Officers and Alumni Board members on a regular basis to measure accurate and consistent communications are maintained
- Establish and build healthy working relationships and partnerships with internal and external contacts
- Facilitate and direct key engagement strategies
- Establish and maintain meaningful sense of connection among all alumni
- Provide staff leadership in working with Alumni Board volunteers and UNMC administration
- Effectively communicate the mission and programs of the Alumni Relations Office and Deans
- Provide accurate event cost projections and stay within budget
- Provide report evaluation and file within 30 days of event along with attendance records, final costs and personnel time allotted to the event
- Work with key stakeholders to develop new content and communication strategies
- Utilize social media platforms to reach and connect with alumni
- Update alumni pages on website and maintain current information
Member Relations & Database Manager
Joslyn Art Museum
04.2011 - 05.2017
- Maintain Membership and Development pages of Museum's website
- Send donor/member email updates and e-vites
- Process all membership contributions received at all levels
- Follow quality control and audit procedures to ensure accuracy in data entry and money handling
- Carry out membership renewal plan which includes the following: sending membership renewal notices by mail and email, entering membership gifts into Raiser's Edge database, and preparation and mailing of membership acknowledgement letters and packets
- Enter gifts into Raisers Edge and provide reports of contributions received
- Implement Raisers Edge training quarterly and manage the database as a whole
- Process acknowledgement letters for donations received and ensure they are sent in a timely manner
- Maintain current funds, campaigns, appeals, events, letters, etc., in Raiser's Edge
- Track grant deadlines and stewardship report deadlines
- Assist with sending pledge reminders
- Coordinate the donor cultivation process
- Research prospective donors and current donor giving history and capacity as needed
- Coordinator and assist with sponsorship appeals
- Represent the Museum as the initial contact person for member requests (phone, written, and email)
- Update and maintain constituent records in Raiser's Edge to ensure accuracy of information
- Produce queries and exports for Museum publications, mailing lists, invitations, and other data from Raisers Edge as requested by Museum staff
- Work with visitor services staff on membership incentives and special offers, training and incentives
- Plan all member events including developing and sending invitations, planning event set-up and menu selections, tracking reservations and related donations and other event arrangements as needed
- Implementation of both the spring and fall Business Drives by assembling materials, sending out weekly emails, acquiring new businesses, tracking numbers, entering payments, sending acknowledgements and membership materials, following up on unpaid pledges
- Assists with the Young Art Patrons program
- Work at membership tables on and off-site for Museum and community events
- Assists with writing member materials
- Coordinates membership projects and training for interns and volunteers
Assistant Teacher
Morning Star Pre-school
08.2009 - 04.2011
- Provided a caring and positive atmosphere for children by creating a happy and safe environment
- Developed curriculum and activities based on appropriate social, emotional, mental and physical development
- Taught and implemented baby sign language ages 2 months to 2 years
Events and Stewardship Coordinator
Easter Seals Nebraska
02.2008 - 03.2009
- Database administrator, updated and maintained all database records
- Produced queries, reports and exports
- Coordinated all volunteers for various needs around the office
- Assisted Marketing director in marketing not only events but the organization in general
- Managed all mailings to donors
- Represented the organization at external events
- Planned fundraising events
- Managed and maintained the website
Education
BA - Communication, Public Relations, Vocal Music
Nebraska Wesleyan University
Lincoln, NE05.2007
Skills
- Raiser's Edge
- Patron's Edge
- Microsoft Suite
- Able Commerce
- Mail Chimp
- Outlook
- Indesign
- Canva
- Club Essential
- Adobe Suite
Timeline
Director of Membership and Marketing
Oak Hills Country Club
03.2019 - Current
Strategic Engagement Coordinator
University of Nebraska Medical Center
05.2017 - 03.2019
Member Relations & Database Manager
Joslyn Art Museum
04.2011 - 05.2017
Assistant Teacher
Morning Star Pre-school
08.2009 - 04.2011
Events and Stewardship Coordinator
Easter Seals Nebraska
02.2008 - 03.2009
BA - Communication, Public Relations, Vocal Music
Nebraska Wesleyan University
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