Brooke Koch

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Developed data-driven presentations, trend reports, and recommendations based on marketing and research results.
• Evaluated customer lifecycle and customer journey experiences to identify workflow, communication, and resource utilization issues.
• Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
• Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.

• Worked with clients and brands (such as Disney, GNC, Scott's Miracle Gro, and others) to execute detailed strategies based on KPIs and analytics, provided in-depth project management for technology initiatives, provided feedback on creative designs and ecommerce UX to impact conversions and retention.
• Managed all communications, subscription programs, and projects with aforementioned clients and all internal teams
• Owned digital product experiences and strategy for top clients in relation to subscription flow, checkout experiences and overall customer experience while maintaining pulse on opportunities for new initiatives
• Lead Bulu technology team to ensure timelines were met, all projects met or exceeded expectations, and acted as liaison to both internal and external teams
• Lead B2B content strategy and brand marketing plan across multiple platforms with focus on driving sales leads and creating engaging content

• Developed processes and strategies specifically focused around building online platform and growing customers
• Developed key marketing strategies for local growth
• Helped grow member base (email list) through social marketing, television, and email marketing
• Used data to provide insights of KPIs, such as website visits, website behavior, in-store visits, order frequency, and product(s) purchased
• Developed reporting dashboards (in Excel) to provide weekly directional guidance and analysis of revenue, revenue goals, in-store performance

• Project manager and lead decision maker for re-launching of Complete Nutrition's ecommerce website (completenutrition.com) which grew 70% YoY post completion
• Managed strategy for on-site website promotions and marketing initiatives
• Work closely with supply chain and product development to ensure stock status and profitability of promotions
• Lead digital marketing strategy (Google PPC, Google PLA, Facebook Advertising, re-targeting) and successfully lowered Ad Cost 50% via optimization
• Project lead for development of Rewards program from in-store to online
• Strategist for defining ambassador program (local/national sponsored athletes) for brand representation and promotion
• Leader of Amazon Marketplace strategy and execution for proprietary products
• Developed and launched product reviews strategy

Develop, execute, and manage social media and digital ad campaigns that support business strategy while monitoring, measuring, and analyzing performance based on organizational KPIs

• Management of customer engagement programs around brand including but not limited to co-branded giveaways, contests, and promotions
• Strategy, ideation, and process development of in-house loyalty program and product reviews platform
• Strategize, plan and execute partnerships with social influencers and brand advocates
• Work with SEO, promotion and brand teams to facilitate content creation that provides value and gains exposure
• Oversee execution of P&L analysis for Brand Marketing initiatives
• Provide ideation and big-picture thinking around ways to elevate brand within social space that can create buzz and new/engaging ways to reach our consumer
• Continuously analyzing new opportunities to grow our business and achieve organizational goals (such as: Zillow.com, PayPal, USPS new mover program, among others).