Carolyn Weese
Lincoln
Summary
Business Analyst and Salesforce Consultant with 10+ years of experience bridging business needs and technology to deliver measurable outcomes. Led multi-cloud Salesforce implementations that streamlined processes and drove long-term client adoption, leading to a 20% faster time-to-value across enterprise engagements. Known for translating complexity into clarity, mentoring teams, and building scalable solutions that align business goals with cutting-edge technology.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Engagement Manager
Sercante
Atlanta
06.2021 - Current
- Delivered enterprise Salesforce implementations across multiple clouds, increasing client adoption by 25% and reducing delivery timelines by 20%.
- Led multi-workstream programs in collaboration with solution architects and developers to align with business objectives.
- Elevated consulting team delivery standards, resulting in a 15% boost in project satisfaction scores.
- Mentored junior team members through creation of delivery playbooks and knowledge-sharing sessions.
- Acted as trusted advisor, translating business needs into sustainable Salesforce solutions.
- Strengthened client trust, securing long-term partnerships through strategic guidance.
- Addressed issues of siloed systems and low feature adoption among clients with tailored solutions.
Business Consultant & Marketing Strategist
Cheshire Impact
Nashua
05.2020 - 05.2021
- Increased marketing ROI by 10% through optimized Salesforce campaign hierarchies and attribution tracking.
- Boosted engagement rates by 15% with advanced automation techniques.
- Designed dynamic multi-touch programs using A/B testing and personalized content strategies.
- Built scalable campaign hierarchies and implemented best practices for effective reporting.
- Trained stakeholders on campaign reporting to enhance visibility into performance metrics.
- Led discovery workshops to translate business needs into actionable automation roadmaps.
- Enhanced client adoption of Salesforce Marketing Cloud features through targeted training initiatives.
- Addressed lack of awareness regarding platform capabilities among clients.
Self-Employed
Independent Consultant
Lincoln
11.2019 - 05.2020
- Facilitated lead management and reporting enhancements for small businesses.
- Configured Pardot and built nurture programs to streamline marketing efforts.
- Delivered Salesforce enablement training to improve client systems.
- Developed cohesive marketing strategies that boosted brand presence and customer acquisition.
- Created social media campaigns and content roadmaps to enhance engagement.
- Established Salesforce reporting structures to support data-driven decisions.
Marketing Automation Specialist
Talent Plus, Inc.
Lincoln
09.2012 - 11.2019
- Accelerated lead conversion by 20% through theimplementation of automated nurturing programs.
- Enhanced visibility into lead quality and readiness by aligning Salesforce with sales processes.
- Developed Engagement Studio programs, including lead scoring and grading models.
- Unified brand voice across digital channels, increasing social reach by 30%.
- Created style guidelines for brand copy to ensure consistent messaging.
- Executed targeted social campaigns to strengthen brand perception.
- Improved accuracy in pipeline reporting, providing clearer insights for leadership.
- Collaborated with sales leadership to establish campaign tracking and Salesforce dashboards.
Education
B.A. - English
Doane University
Crete, NE05.2011
Skills
- Business requirements gathering and documentation
- Data analysis and visualization
- Salesforce Sales Cloud, Service Cloud, and Marketing Cloud
- Project management and delivery
- Stakeholder engagement and communication
- Process improvement and automation
- Journey building and segmentation
- Change management and user adoption
- Quality assurance and testing strategy
- Training and enablement
Certification
- Salesforce Certified Administrator
- Salesforce Certified Business Analyst
- Salesforce Certified User Experience Designer
- Salesforce Certified Associate
- Salesforce Certified AI Associate
- Salesforce Certified Marketing Associate
- Salesforce Account Engagement Consultant
- Salesforce Account Engagement Specialist
- Salesforce Certified Marketing Cloud Email Specialist
References
- Liane Scott, Former Supervisor, 519-520-3360, lscott251@gmail.com
- Susan Baird, Former Colleague, 402-672-1125, susan.nellson.baird@gmail.com
- Melissa Werley, Former Client, 610-574-5943, melissa.werley@sodexo.com
Accomplishments
- Marketing Cloud Champion
- Salesforce Trailhead Double Star Ranger
References
References available upon request.
Timeline
Senior Engagement Manager
Sercante
06.2021 - Current
Business Consultant & Marketing Strategist
Cheshire Impact
05.2020 - 05.2021
Self-Employed
Independent Consultant
11.2019 - 05.2020
Marketing Automation Specialist
Talent Plus, Inc.
09.2012 - 11.2019
B.A. - English
Doane University
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