Chris Enzolera
Omaha,NE
Summary
Business and Marketing professional with an expansive range of skills and leadership experience. Successful at building high-performing teams and future leaders. Background spans all areas of marketing and business strategy. Strong leader within the community, aligning resources and support with key areas of need in the community. Omaha Leadership Council Member, Executive Sponsor Omaha Community Ambassadors
Overview
29
29
years of professional experience
1
1
Certification
Work History
Director of Marketing Enterprise Risk Management
Charles Schwab
01.2023 - Current
- Lead overall risk management practice and supporting teams for Schwab Marketing
- Led the implementation large change management effort to shift our marketing processes to improve the risk management culture and ensure alignment with industry rules and regulations
- Established a centralized principle review function, reducing the burden on Marketers and supporting the approval of thousands of unique communications each year
Director of Strategic Communications
Charles Schwab/TD Ameritrade
01.2019 - 01.2023
- Led overall marketing strategy and program alignment for TD Ameritrade brand, managing 100+ marketers driven to ensure we optimized our spend to drive accounts and assets to the firm
- Directed the spend draw-down and firm-wide sunset of the TD Ameritrade brand
- Led communication strategy and execution for all operational, regulatory, M&A, market events and crisis communications
- Directed a wide variety of teams, including web, client communications, online account opening, agile, marketing risk, integration communications, data marketing, in-house agency and MRM
Director of Strategic Communications
TD Ameritrade
01.2013 - 01.2019
- Led communication strategy and execution for operational & regulatory messaging, including retail, advisor, and all institutional business lines
- Managed all marketing print vendor relationships, directing multi-million dollar spend, while driving savings as high as 50% of previous run-rate
- Led M&A internal and external communications strategy and execution for major industry deals, including Charles Schwab and Scottrade
- Created new content marketing program, focused on using content to both education clients and attract prospects, taking Ameritrade from #3 to #1 in brand consideration
- Developed the firms first AI delivery with a content recommendation engine based on client and prospect interest and needs
- Launched industry first real-time marketing program, connecting prospects and clients to market opportunities driven by news events each day, leading to major push in brand consideration while driving new accounts and assets above the baseline
Director of Trader Marketing
TD Ameritrade
01.2011 - 01.2013
- Led overall marketing strategy for Trader client segment
- Directed the research and messaging strategy for the Trader segment, uncovering unique value proposition to stand out in the market place and win new clients
- Led messaging strategy and approach for $100M+ marketing and advertising budget
- Developed and launched major nationwide educational event strategy to drive overall engagement including product uptake and NNA, bringing 1000+ clients to local events while generating revenue that had a payback of less than three months
- Created key performance indicators (KPIs) for the Trader segment, driving a product and service focused marketing approach that led to the firm being #1 in equity and option trades
Various Positions
TD Ameritrade
01.1998 - 01.2011
- Various management and business roles in the organization
President
Sideline Enterprises
01.1996 - 12.1997
- Started new company in the retail sports apparel industry
- Led all aspects of business including business strategy, purchasing, hiring, compensation and incentive programs and day to day management of business
Education
Securities Industry Institute
Wharton – University of Pennsylvania
Business Management - Business Management
University of Nebraska
Skills
- Marketing strategic planning and execution
- Market analysis
- Brand positioning
- Content strategy
- Creative direction
- Product marketing
- Customer segmentation
- Analytics and SEO
- Competitive analysis
- Digital marketing
Certification
- SIE
- Series 7
- Series 24
Board Service
- Boys & Girls Club of the Midlands, 01/01/23, Present
- Big Brothers Big Sisters of the Midlands, 01/01/16, 12/31/23
Affiliations
- Member, Omaha Leadership Council
- Executive Sponsor, Community Ambassadors
Timeline
Director of Marketing Enterprise Risk Management
Charles Schwab
01.2023 - Current
Director of Strategic Communications
Charles Schwab/TD Ameritrade
01.2019 - 01.2023
Director of Strategic Communications
TD Ameritrade
01.2013 - 01.2019
Director of Trader Marketing
TD Ameritrade
01.2011 - 01.2013
Various Positions
TD Ameritrade
01.1998 - 01.2011
President
Sideline Enterprises
01.1996 - 12.1997
Securities Industry Institute
Wharton – University of Pennsylvania
Business Management - Business Management
University of Nebraska
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