Colleen Cooley
Omaha
Summary
Over 15 years of expertise in sales, leadership, and business development, emphasizing B2B relationship cultivation. Currently serving as Senior Manager overseeing lululemon’s most extensive wholesale portfolio. Excel in cultivating strong relationships, strategic planning, and sales management.
Overview
18
18
years of professional experience
Work History
Senior Manager, Team Program, Arena Retail, and Licensed Sports
lululemon
Omaha
09.2024 - Current
- Develop and lead strategies for new and complex B2B business opportunities
- Streamline communication channels across departments, enhancing collaboration and information flow
- Lead new initiatives generating additional revenue channels while sustaining existing CapEx
- Proven success in leading remote sales and operations team members who manage a total portfolio of 4,500 accounts
- Directed largest division of lululemon wholesale portfolio, generating over $70M annually
- Directed departmental heads on strategic approaches for partnership contract negotiations
Manager, Team and Corporate Program
lululemon
12.2020 - 09.2024
- Co-created net-new B2B wholesale program that drove $5M in its inaugural year
- Led remote Sales and Operations team members to consistent growth results, surpassing quarterly targets for 3+ years
- Analyzed performance metrics to identify areas of improvement and implement solutions for
- Mentored new and existing team members, fostering skill enhancement and professional development
Strategic Sales Account Manager
lululemon
05.2017 - 12.2020
- Proven success building new B2B relationships and optimizing existing partnerships
- Cultivated trusting relationships with 230+ business owners and buyers across 18 states
- Developed targeted sales strategies to enhance customer engagement and loyalty
- Analyzed market trends to identify new business opportunities and potential clients
Store Manager
lululemon
01.2010 - 05.2017
- Managed teams of 30-75 individuals along with coordinating daily operations, enhancing guest experience, and optimizing store performance
- Facilitated bi-annual performance evaluations, defining clear objectives to optimize employee performance
- Trained and developed team members in product knowledge and sales techniques
Implementation Analyst and Bilingual Customer Service
SPS Commerce
01.2008 - 01.2010
- Evaluated and prioritized requests from customers experiencing difficulties with SPS Commerce Web-based and File Integrated EDI services
- Balanced assisting French and English speaking vendors
- Successfully completed translation projects for our Web based EDI service
Education
NCAA Student Athlete - Women’s Varsity Rowing
01.2005
Bachelor of Arts - French Studies
University of Minnesota
Skills
- B2B sales strategies
- Customer engagement
- Team leadership through honesty, integrity, and fun
- Strategic planning
- Cross-department collaboration
- Relationship building and management
Volunteer Experience
Coach and train 200+ Track and Field team members ages 5-18 annually
Affiliations
Volunteer Youth Track & Field coach, 2020 - present
References
References available upon request.
Timeline
Senior Manager, Team Program, Arena Retail, and Licensed Sports
lululemon
09.2024 - Current
Manager, Team and Corporate Program
lululemon
12.2020 - 09.2024
Strategic Sales Account Manager
lululemon
05.2017 - 12.2020
Store Manager
lululemon
01.2010 - 05.2017
Implementation Analyst and Bilingual Customer Service
SPS Commerce
01.2008 - 01.2010
NCAA Student Athlete - Women’s Varsity Rowing
Bachelor of Arts - French Studies
University of Minnesota