Dynamic Sales Manager with a track record of driving significant sales growth through strategic planning and market research. Expertise in brand building and SEO, ready to enhance business development efforts.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Sales Manager – US
Building Material Solutions Inc.
Fredericksburg
09.2017 - 02.2019
Directed the transition from BJET Inc. to Marjam Inc., maintaining operations and optimizing inventory.
Oversaw the wind-down of business activities, minimizing losses and ensuring stakeholder satisfaction.
Sales Director – US & Canada
BJET Inc.
Fredericksburg
09.2010 - 09.2017
Drove a 700% increase in sales revenue over three years through strategic product launches and expansion of distribution.
Developed a direct-to-consumer distribution model to streamline sales beyond dealer territories.
Built and managed a CRM database with over 3,000 contacts via Microsoft Access to generate targeted leads.
Led the rebranding of Tyroc Overflooring to Tyroc Subflooring based on market research.
Increased website traffic by 2259% and quote requests by 4400% through SEO and content strategies.
Produced newsletters with a 45% open rate and designed dynamic sales collateral.
Hosted nationwide training and presented at trade shows for contractors, architects, and builders.
Executive Director / Partner
Golf Tournament Association of America
Phoenix
07.2005 - 09.2010
Boosted revenue by 200% through new website launches, merchandise sales, and member engagement initiatives.
Grew membership to over 25,000, and partnered with more than 50 suppliers for branded merchandise.
Created and managed an online storefront for tournament organizers and suppliers.
President / Owner
Axiom Marketing & Communications Inc.
Phoenix
08.1993 - 09.2010
Founded and expanded a successful marketing agency, launching three client projects to profitability within the first year.
Directed publishing and production of the Scottsdale CVB’s annual visitor guide.
Responded to RFPs and secured contracts to manage ad sales and print production.
Successfully delivered the inaugural publication, extending the contract for an additional three years with a 25% annual increase in ad sales.
Managed logistics, sponsorships, vendor booth sales, and PR for Arizona Bridal events.
Negotiated venue contracts and exhibitor booth packages; sold over 125 vendor booth spaces, achieving a 25% year-over-year increase.
Secured sponsorships for bridal gown fashion shows and negotiated contracts for additional events.
Served as interim publisher for 417 Magazine in Springfield, MO for a year, achieving record revenue and reducing costs. Rehired and trained sales staff.
Education
Bachelor of Arts & Science - Journalism/Advertising, Marketing, Psychology, English