Erin Gilsdorf
Omaha
Summary
I am an accomplished retail professional with over a decade of hands-on experience in store management, visual merchandising, and customer service excellence. I excel at driving sales through strategic visual merchandising, and effective team leadership. My track record includes success in both corporate and high-volume retail environments. With a solid educational foundation in Business Administration and Management, I possess a comprehensive understanding of retail operations, including loss prevention, inventory control, and time management. My enthusiasm and dedication to customer satisfaction are key drivers in creating inviting shopping environments that align with brand standards, and resonate with local markets. I take pride in my ability to develop and lead teams, coupled with a deep understanding of retail dynamics, making me a valuable asset to any retail organization.
Overview
13
13
years of professional experience
Work History
Assistant Manager of Design Services
Pottery Barn
Omaha
08.2025 - Current
Customer Experience Manager
Victoria’s Secret
Omaha
09.2024 - 08.2025
- Oversaw weekly store visuals and brand guidelines to ensure compliance with company standards.
- Executed strategic scheduling to optimize staffing in alignment with business needs.
- Achieved shrink reduction to 1.7% through effective prevention strategies.
- Conducted biannual physical inventories to analyze and assess shrink rates.
- Led team in delivering exceptional customer service, providing feedback to improve guest experience.
- Developed associates for future management positions, establishing a succession plan for growth.
- Conducted interviews and recruitment on and off sales floor, hiring qualified candidates when needed.
Visual Merchandiser Manager
Target
Omaha
06.2023 - 09.2024
- Spearheaded visual merchandising strategies for a high-volume Target location, enhancing store aesthetics and driving significant sales growth.
- Developed, designed, and implemented innovative display concepts that captivate customers and align with Target’s corporate brand identity.
- Collaborated closely with store leadership to optimize floor plans, ensuring optimal product placement and an engaging shopping experience.
- Conducted regular market analysis to stay ahead of local trends, tailoring visual strategies to resonate with the community.
- Lead, managed, and inspired a team of visual merchandisers, fostering creativity and ensuring the team meets and exceeds performance expectations.
- Regularly reviewed sales data to adjust visual merchandising strategies, contributing to a measurable increase in sales performance.
Store Manager
Francesca’s
Omaha
08.2021 - 05.2023
- Company Overview: a leading women’s fashion boutique
- Directed the daily operations of Francesca’s, a leading women’s fashion boutique, ensuring a seamless shopping experience and high customer satisfaction.
- Led a team of sales associates, providing continuous coaching, mentoring, and development to cultivate a motivated and customer-focused team.
- Played a pivotal role in achieving and surpassing sales targets by implementing effective sales strategies and optimizing store layouts.
- Maintained visual merchandising standards, regularly updating displays to reflect current trends and seasonal offerings.
- Managed inventory levels with precision, ensuring optimal stock levels and minimizing shrinkage through robust loss prevention practices.
- Conducted regular performance reviews, setting clear objectives and providing feedback to ensure team members were aligned with store goals.
- A leading women’s fashion boutique
Store Manager
Windsor Fashions
Omaha
09.2020 - 08.2021
- Successfully managed an A-volume Windsor store, navigating the challenges of the retail environment during the COVID-19 pandemic.
- Achieved significant year-over-year sales growth through strategic planning, exceptional customer service, and effective team management.
- Recruited, trained, and retained a full staff, ensuring the store was fully operational and staffed with skilled, motivated individuals.
- Controlled loss prevention by implementing rigorous procedures and conducting regular audits, resulting in one of the lowest shrink rates in the region.
- Consistently exceeded performance metrics, including average daily transactions and units per transaction, contributing to the store’s overall success.
- Fostered a collaborative and positive work environment, encouraging teamwork and ensuring high levels of employee engagement.
Store Manager
Aeropostale
Omaha
10.2019 - 08.2020
- Delivered exceptional customer service in a fast-paced retail environment, consistently meeting or exceeding monthly sales goals.
- Conducted comprehensive monthly audits, ensuring compliance with company policies and maintaining accurate inventory records.
- Implemented effective loss prevention strategies, reducing shrinkage and protecting company assets.
- Played a key role in the recruitment, interviewing, and hiring process, building a strong team of dedicated retail professionals.
- Provided ongoing training and development opportunities for staff, ensuring they were well-equipped to deliver high levels of customer service.
- Regularly analyzed sales data and customer feedback to refine sales strategies and improve overall store performance.
Store Manager
Francesca’s
Omaha
04.2019 - 10.2019
- Implemented Francesca’s brand promise, ensuring that every customer received personalized service and left the store satisfied.
- Directed the execution of monthly visual updates and weekly window displays, keeping the store fresh and aligned with current fashion trends.
- Managed all aspects of store operations, including scheduling, inventory control, and weekly audits, ensuring operational efficiency.
- Demonstrated strong leadership skills by guiding the team through daily challenges and maintaining high morale.
- Actively contributed to the store’s financial success by driving sales and controlling costs through effective management practices.
Store Manager
Charlotte Russe
Omaha
09.2012 - 04.2019
- Consistently met and exceeded sales goals through effective leadership and the implementation of innovative sales strategies.
- Maintained a clean, organized, and visually appealing store environment, enhancing the customer shopping experience.
- Led visual merchandising efforts, optimizing store layout to drive traffic and increase sales.
- Managed all cash handling procedures, ensuring accuracy, compliance, and security of financial transactions.
- Played a key role in staff development, providing training and mentorship to ensure team members were equipped to succeed in their roles.
- Contributed to a positive store culture by fostering an inclusive and supportive work environment.
Education
Associate’s Degree - Business Administration and Management
Metropolitan Community College
Omaha, NE01.2015
Skills
- Point of Sale (POS) Systems
- Inventory Management Software
- Microsoft Office Suite
Additional Information
Customer-Centric, Strong Communicator, Adaptable & Quick Learner, Detail-Oriented, Problem Solver
Timeline
Assistant Manager of Design Services
Pottery Barn
08.2025 - Current
Customer Experience Manager
Victoria’s Secret
09.2024 - 08.2025
Visual Merchandiser Manager
Target
06.2023 - 09.2024
Store Manager
Francesca’s
08.2021 - 05.2023
Store Manager
Windsor Fashions
09.2020 - 08.2021
Store Manager
Aeropostale
10.2019 - 08.2020
Store Manager
Francesca’s
04.2019 - 10.2019
Store Manager
Charlotte Russe
09.2012 - 04.2019
Associate’s Degree - Business Administration and Management
Metropolitan Community College