Summary
Overview
Work History
Education
Skills
Timeline
Generic

Hilary Sire

Roca

Summary

Retail and business professional with over 20 years of experience in boutique ownership, district management, and community relations. Expertise includes retail operations, marketing strategy, team development, and customer experience. Managed all business operations as a boutique owner, achieving a social media following of 14K+ and executing over 160 successful in-store events. Former District Manager responsible for multi-state operations with $28M in annual sales, recognized for strong community engagement and leadership that enhances customer relationships.

Overview

25
25
years of professional experience

Work History

Boutique Owner

Hilary + Company
Roca
02.2011 - Current
  • Oversaw daily store operations, including inventory management and sales processes.
  • Delivered exceptional customer service, fostering strong client relationships for loyalty.
  • Created marketing strategies that increased foot traffic and boosted sales revenue.
  • Designed handcrafted garments using appliqué techniques & original screen printed designs; managed custom screen printing accounts.
  • Planned and executed over 160 in-store events to enhance customer engagement.
  • Maintained website accuracy to ensure a seamless e-commerce experience.
  • Built social media presence of 14,000 followers, developing content strategies for brand growth.

Community Relations Manager

Barnes & Noble
Lincoln
04.2005 - 04.2013
  • Built and maintained relationships with local schools, libraries, community organizations, and other stakeholders. Organized events, book signings, and book fairs in schools and the community.
  • Developed relationships with key buyers within schools, libraries and non profits. Achieved Top 10% in the company with in store institutional sales.
  • Developed relationship with key school and community members to build an in store book fair clientele. Achieved top 10% in the company for book fair sales. Literacy Initiatives:
  • Developed and implemented programs to promote reading and literacy, such as book drives. Organized holiday book drives for Cedars Youth Services, Lincoln Literacy Program & City Impact.
  • Developed and distributed communications that promoted the store, its events, and its values.
  • Planned, Marketed & Managed in store events. Including: Weekly Story time, Author signings, Book release parties, Teacher appreciation events and Book Fairs.

Administrative Assistant

DeSoto School District
Shawnee
08.2003 - 02.2005
  • Performed a range of office tasks including filing, scanning, and managing mail to ensure smooth daily operations.
  • Accurately entered new student enrollment data and meticulously maintained student attendance records.
  • Managed incoming and outgoing communications, directing phone calls and messages to appropriate staff members with attention to detail and efficiency.
  • Professionally assisted parents in person and over the phone, addressing inquiries and providing accurate, up-to-date school information.
  • Supported an organized and efficient office environment by ordering supplies, stocking teacher workrooms, and ensuring the proper functioning of office equipment.

District Manager

Hollingsworth Logistics
Overland Park
07.2000 - 01.2003

Abercrombie & Fitch – Manager in Training to Assistant Manager SouthPointe Pavilions, Lincoln, NE | July 2000 – January 2001

  • Completed company’s comprehensive management training program
  • Supported store leadership in daily operations, team supervision, and visual merchandising
  • Contributed to sales growth by delivering high-level customer service and enforcing brand standards

Abercrombie & Fitch Kids – Assistant Store Manager / Promoted to Store Manager

Oak Park Mall, Overland Park, KS | February 2001 – August 2001

  • Oversaw store operations, including staffing, scheduling, inventory management, and loss prevention
  • Trained and led a sales team to exceed company performance metrics
  • Promoted from Assistant Manager to Store Manager within six months

Abercrombie & Fitch – Store Manager

Lawrence, KS | September 2001 – November 2001

  • Directed store operations and staff to ensure alignment with corporate goals
  • Managed visual merchandising, sales reporting, and team development

Hollister Co. – Store Manager

Oak Park Mall, Overland Park, KS | November 2001 – January 2002

  • Managed Hollister location; trained the store’s management and sales team.
  • Delivered exceptional brand presentation through visual and operational excellence

Hollister Co. – District Manager (Midwest)

February 2002 – July 2003

  • Managed 8 store locations across 4 Midwest states, generating $28M in annual sales
  • Recruited, trained, and developed store management teams to drive operational success
  • Ensured compliance with company merchandising standards, floor sets, and visual displays
  • Liaised with regional, marketing, HR, and visual departments to align business objectives
  • Analyzed and communicated weekly sales reports to identify trends and set performance expectations

Education

Bachelor of Science - Business Administration Marketing

University of Nebraska, Lincoln
Lincoln, Nebraska, NE
08-2000

Skills

  • Inventory management
  • Visual merchandising
  • E-commerce management
  • Marketing strategy
  • Customer service
  • Social media management
  • Product sourcing and purchasing
  • Networking and collaboration
  • Communication skills
  • Event planning

Timeline

Boutique Owner

Hilary + Company
02.2011 - Current

Community Relations Manager

Barnes & Noble
04.2005 - 04.2013

Administrative Assistant

DeSoto School District
08.2003 - 02.2005

District Manager

Hollingsworth Logistics
07.2000 - 01.2003

Bachelor of Science - Business Administration Marketing

University of Nebraska, Lincoln
Hilary Sire