Isabella Lockwood
Omaha
Summary
Strategic communications professional with expertise in media relations, content creation, and public relations across academic and corporate environments. Demonstrated success in developing narratives that drive positive media coverage and increase brand visibility. Proficient in managing content and media outreach tools, including a media contact database in HubSpot CRM and an Expert Guide of over 40 subject-matter experts. Achievements include over 40% email newsletter open rates, contributions to an award-winning campaign by the American Marketing Association, and securing national media coverage on ABC News.
Overview
3
3
years of professional experience
Work History
Communications Specialist
University of Nebraska Omaha
Omaha
06.2025 - Current
- Develop and manage tools to strengthen media outreach, including an Expert Guide of 40+ faculty experts, and a media contact database in HubSpot CRM to streamline journalist engagement.
- Secured local and national media coverage with outlets including ABC News and its affiliates.
- Craft feature stories, media pitches, and press releases that secure positive press coverage and elevate the university’s public profile, while collaborating with marketing, multimedia, and social media teams for unified messaging.
- Conducted research on trending topics and current events to maximize the efficiency of media efforts.
Communications Assistant
University of Nebraska Omaha
Omaha
07.2023 - 06.2025
- Crafted written materials, including press releases and feature stories, to promote university initiatives.
- Managed content on The Conversation platform while tracking media coverage for internal reports.
- Coordinated press outreach to journalists and news outlets to enhance media relations efforts.
- Collaborated with cross-departmental teams to ensure consistent internal communications across programs.
Communications and Marketing Intern
Medical Staffing Solutions
Omaha
03.2022 - 08.2022
- Developed marketing materials for promotional campaigns and events.
- Collaborated with team members to generate innovative marketing strategies.
- Designed layouts for newsletters and promotional brochures.
- Created content for press releases, articles, newsletters, and other marketing materials.
Education
Bachelor of Science - Media And Journalism Communication
University of Nebraska At Omaha
Omaha, NE05-2023
Skills
- Media relations
- Effective communication
- Storytelling techniques
- Public relations
- Copyediting
- Creative thinking
- Strategic messaging
References
References available upon request.
Timeline
Communications Specialist
University of Nebraska Omaha
06.2025 - Current
Communications Assistant
University of Nebraska Omaha
07.2023 - 06.2025
Communications and Marketing Intern
Medical Staffing Solutions
03.2022 - 08.2022
Bachelor of Science - Media And Journalism Communication
University of Nebraska At Omaha
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