Jacob O'Connor
Gretna
Summary
SaaS sales leader with 10+ years of experience driving ARR growth, scaling sales organizations, and consistently exceeding quota in fast-paced technology environments. Proven track record of managing multi-million-dollar territories, developing sales talent, building world-class sales processes, and leading high-impact go-to-market execution.
Overview
15
15
years of professional experience
Work History
Sales Manager
Hudl
04.2024 - Current
- Manage a team of 10 reps (6 Account Executives, 4 Customer Success Managers) within Hudl's Competitive Sales division.
- Lead hiring, onboarding, performance development, and coaching for AEs and CSMs.
- Produced $13.8M against a $13.8M goal in FY '24-'25 (100%).
- Own territory planning, ARR forecasting, and quota strategy.
- Lead cross-functional alignment with Product, CSM, Marketing, and Leadership to accelerate growth.
- Conduct sales trainings, best-practice sessions, and mentorship across the team.
Senior Account Executive
Hudl
04.2023 - 04.2024
- Owned a $6M territory and all sales operations across Indiana.
- Achieved 123% to quota in 2023.
- Earned 5 consecutive Champions Club awards.
- Mentored new AEs and led team development sessions.
Account Executive
Hudl
04.2018 - 03.2023
- Managed a $5M+ sales territory with full-cycle SaaS responsibilities.
- Delivered consistent quota attainment: 115% (2019), 132% (2020), 112% (2021), 140% (2022).
- 4-time Champions Club winner.
- Led onboarding and sales training initiatives.
Account Manager
Aureus Medical
01.2014 - 01.2018
- Expanded market share across California's Central Coast by placing contract and permanent clinical staff.
- Increased territory margin to $120K+ per quarter through negotiation and client expansion.
- Managed a team of 25+ clinical employees and full payroll operations.
- Built strong relationships with directors, chiefs of nursing, and hospital decision-makers.
Territory Sales Representative
Sandhills Publishing
01.2011 - 01.2014
- Grew revenue from $8.1K to $21K weekly within one year across IN & KY.
- Managed two of the company's top ten revenue-generating accounts.
- Exceeded quarterly sales goals 4 consecutive times.
- Prospected and closed 15 new accounts generating $1.5M in new revenue.
Education
Bachelor of Science - Business Administration (Marketing)
University of Nebraska-Lincoln
01.2012
Skills
- SaaS Sales
- Sales Leadership
- Territory Management
- Pipeline Strategy
- Forecasting
- GTM Execution
- New Business Development
- Enterprise Negotiation
- Customer Expansion
- Cross-Functional Collaboration
- Team Coaching
- Onboarding & Training
Timeline
Sales Manager
Hudl
04.2024 - Current
Senior Account Executive
Hudl
04.2023 - 04.2024
Account Executive
Hudl
04.2018 - 03.2023
Account Manager
Aureus Medical
01.2014 - 01.2018
Territory Sales Representative
Sandhills Publishing
01.2011 - 01.2014
Bachelor of Science - Business Administration (Marketing)
University of Nebraska-Lincoln