Relationship-oriented General Manager with 22 years of experience focused on increasing revenues and delivering effective marketing campaigns to partners. Adaptive and deadline-oriented who consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial awareness, offering vision and motivational strategies.
Overview
21
21
years of professional experience
Work History
General Manager for Huskers Athletic Partners
University of Nebraska Athletics
Lincoln
04.2021 - Current
Responsible for generating $18.7M in annual property sponsorship revenue for Nebraska Athletics which was 101% of property goal
Personally responsible for $7.3M in annual sponsorship revenue which was 102% of personal goal
Develop and coach team of 9 sales and account support staff
Manage profit and loss and budget reports to maximize EBITDA budget
Collaborate with Nebraska Athletics to create sales inventory, revenue projections and overall sponsorship strategy for Huskers Athletic Partners
Develop customized sales presentations for partners through understanding of their goals and objectives
Manage radio network talent and production staff of 14
Implemented and developed sales processes including internal contests and initiatives designed to move up renewal timeline
Ideated and implemented new opportunities around Volleyball Day in Nebraska that generated incremental revenue
Formed processes and procedures for Huskers Athletic Partners during start-up process of Huskers Athletic Partners
Assistant Athletic Director for Marketing and Fan Experience
University of Nebraska Athletics
Lincoln
08.2015 - 04.2021
Oversee marketing activities, including ticket marketing initiatives and in-game atmosphere, for all 24 varsity sports with direct oversight for football, wrestling, and spirit squad program
Serve as department head for marketing, including budget management and oversight of four full-time employees
Directly responsible for all game-day script and timing elements during football games, which also includes game production at Memorial Stadium
Assisted with communication with multimedia rights holder Learfield/IMG College
Main point of contact with all internal corporate partners and UNL marching band
Responsible for all student led initiatives including ticket sales, Greek house promotions, and oversight of all student sections
One of thirty-one individuals nominated to participate in inaugural Executive Vice Chancellor’s Staff Leadership Academy across University of Nebraska – Lincoln campus
Serve on Husker Inclusion Council and attend monthly meetings to discuss effective cultivate change within Nebraska Athletic Department.
Interim General Manager/Associate General Manager/Director of Operations
IMG College
Lincoln
07.2008 - 08.2015
Served as Interim General Manager for $17M plus Nebraska property and $1.5M PBA property from November 2014 through August 2015
Oversaw 10 full time sales and production employees, managed sales goals, property budget and led properties to 93% and 95% to goal respectively
Primary liaison between Husker IMG Sports Marketing and Nebraska Athletics to gain approval on sponsorship plans and promotions
Conducted annual meetings with major corporate partners and developed strategies to deliver their objectives through their contractual elements
Collaborated with Account Executives on inventory ideation
Oversaw internal sales and inventory management system
Partnered with VP/GM on analysis of property budget
Annual expenses were successfully decreased while property revenue increased.
Sr. Advertising Specialist
Alltel Wireless
Lincoln
10.2007 - 07.2008
Served as Alltel’s day to day contact for all sports properties in East Region (Duke, Clemson, NC State, Virginia and Carolina Panthers)
Implemented all elements of Alltel’s sponsorship contracts and activated plans directed by Senior Management for football and men’s basketball programs
Managed all ticket inventory for Alltel’s East Region
Scheduled Alltel’s Show Car program in retail and agent locations in East Region
Worked extensively with GMR Marketing and Alltel Management to review data and objectives to negotiate contract renewals with schools.
Marketing Coordinator/Manager/Director
University of Nebraska Athletics
Lincoln
11.2002 - 10.2007
Oversaw and managed Marketing Coordinator and Student Internship program
Responsible for game day atmosphere at all football and men’s basketball games
Duties included writing scripts, coordinating all timing between video screen features, Public Address announcer, band and music as well as organizing special recognitions and presentations
Worked with Assistant AD for Ticket Marketing to effectively promote ticket sales for men’s basketball and all Olympic sports
Developed and managed student organization that worked with athletic department to share student's ideas and concerns
Through this organization Student Appreciation Days were developed which increased attendance of students at Olympic sporting events.
Education
Masters of Arts, Journalism -
University of Nebraska - Lincoln
Bachelor of Science Business Administration, Marketing -
University of Nebraska - Lincoln
Skills
Microsoft Office
Word
Excel
Outlook
PowerPoint
Marketing Skills
Sales
Budgeting
Communication
Event planning
Creating and implementing promotional campaigns
Ideation
Timeline
General Manager for Huskers Athletic Partners
University of Nebraska Athletics
04.2021 - Current
Assistant Athletic Director for Marketing and Fan Experience
University of Nebraska Athletics
08.2015 - 04.2021
Interim General Manager/Associate General Manager/Director of Operations
IMG College
07.2008 - 08.2015
Sr. Advertising Specialist
Alltel Wireless
10.2007 - 07.2008
Marketing Coordinator/Manager/Director
University of Nebraska Athletics
11.2002 - 10.2007
Masters of Arts, Journalism -
University of Nebraska - Lincoln
Bachelor of Science Business Administration, Marketing -
<ul><li>Assist in preparing Subs Annual Budgets and reviewing Subs financial reports.</li><li>Provide support and training to partners to ensure adequate support for the program component.</li><li>Conduct partner technical supportive supervision on request basis from Grants & Compliance teams.</li><li>Coordinate grantee proposal review process and ensure compliance with solicitations and donor regulations.</li><li>Coordinate pre-award evaluations and assessments of potential grantees as needed.</li><li>Analyze, verify and review grantees proposal budgets to ensure donor compliance and reasonableness.</li><li>Coordinate the assessment of grantee risk and implement appropriate systems and agreements to minimize risk.</li><li>Ensure timely and appropriate close-out of sub-grants and coordinate the close-out of EGPAF prime grants.</li><li>Provide support and training to partners finance staff to build financial and accounting capacity to ensure adequate support for the program component.</li><li>Monitor partners’ spending patterns as part of the overall project budget to actual analytics.</li><li>Follow up on Grantee monthly invoices & supporting documents</li><li>Serve as an expert on applicable policies, procedures, rules, and regulations and assist staff with their interpretation and understanding of these.</li><li>Stays abreast of donor policies, procedures, rules and regulations and host country legal requirements and informs local and regional management of significant changes.</li><li>Perform internal departmental/grants reviews ensuring compliance with Foundation and donor requirements. Identify potential areas of compliance vulnerability and risk; assists with the development of corrective action plans for the resolution of problematic issues; and provides general guidance on how to avoid or deal with similar issues in the future</li><li>Conduct on-site financial compliance reviews which include: cash counts; review of accounts receivables including employee receivables; documentation of segregation of duties and internal control structure; document storage and retention</li><li>Document findings, propose improvements or change as relevant, disseminate findings and ensure follow up implementation of recommendations as well as resolution</li><li>Conduct random surprise checks and vendor verification reviews to ensure proper procurement procedures are being practiced and report on findings</li><li>Develops an effective Compliance & Ethics training program, including appropriate introductory training for new employees as well as ongoing training for all employees and managers</li><li>Assists with improving the awareness and understanding of compliance to assist employees with the establishment of a “culture of compliance”</li></ul> at Elizabeth Glaser Pediatric Aids Foundation<ul><li>Assist in preparing Subs Annual Budgets and reviewing Subs financial reports.</li><li>Provide support and training to partners to ensure adequate support for the program component.</li><li>Conduct partner technical supportive supervision on request basis from Grants & Compliance teams.</li><li>Coordinate grantee proposal review process and ensure compliance with solicitations and donor regulations.</li><li>Coordinate pre-award evaluations and assessments of potential grantees as needed.</li><li>Analyze, verify and review grantees proposal budgets to ensure donor compliance and reasonableness.</li><li>Coordinate the assessment of grantee risk and implement appropriate systems and agreements to minimize risk.</li><li>Ensure timely and appropriate close-out of sub-grants and coordinate the close-out of EGPAF prime grants.</li><li>Provide support and training to partners finance staff to build financial and accounting capacity to ensure adequate support for the program component.</li><li>Monitor partners’ spending patterns as part of the overall project budget to actual analytics.</li><li>Follow up on Grantee monthly invoices & supporting documents</li><li>Serve as an expert on applicable policies, procedures, rules, and regulations and assist staff with their interpretation and understanding of these.</li><li>Stays abreast of donor policies, procedures, rules and regulations and host country legal requirements and informs local and regional management of significant changes.</li><li>Perform internal departmental/grants reviews ensuring compliance with Foundation and donor requirements. Identify potential areas of compliance vulnerability and risk; assists with the development of corrective action plans for the resolution of problematic issues; and provides general guidance on how to avoid or deal with similar issues in the future</li><li>Conduct on-site financial compliance reviews which include: cash counts; review of accounts receivables including employee receivables; documentation of segregation of duties and internal control structure; document storage and retention</li><li>Document findings, propose improvements or change as relevant, disseminate findings and ensure follow up implementation of recommendations as well as resolution</li><li>Conduct random surprise checks and vendor verification reviews to ensure proper procurement procedures are being practiced and report on findings</li><li>Develops an effective Compliance & Ethics training program, including appropriate introductory training for new employees as well as ongoing training for all employees and managers</li><li>Assists with improving the awareness and understanding of compliance to assist employees with the establishment of a “culture of compliance”</li></ul> at Elizabeth Glaser Pediatric Aids Foundation