Jordan Holzfaster
Lincoln,NE
Summary
Strategic marketing leader with 10+ years in the outdoor industry, specializing in brand strategy, partnerships, and go-to-market initiatives. Expertise in developing impactful marketing programs, managing multimillion-dollar budgets, and leading cross-functional teams. Focused on creating structured solutions that enhance value for customers and partners through shared passions.
Overview
10
10
years of professional experience
Work History
Marketing Manager - Brand Experience
Bass Pro Shops
Lincoln, NE
12.2023 - Current
- Own the strategy, growth, and execution of national brand experience and loyalty activation programs, delivering integrated marketing initiatives that engage a 4M+ member loyalty base and reach more than 6M consumers monthly.
- Own a $10M marketing portfolio, aligning investment strategy, resources, and execution across brand experience and loyalty activation initiatives to maximize customer engagement, partner value, and long-term business growth.
- Lead and develop a team of 7 direct reports and 8 external creative partners, establishing scalable processes that improve collaboration, execution, and program performance across multiple marketing disciplines.
- Own strategic partnerships with 25+ industry-leading outdoor brands, including Winchester, Hornady, Swarovski Optik, Vortex, Benchmade, Leatherman, SIG SAUER, and others, leading collaborative marketing strategies, product launches, and consumer engagement initiatives from concept through execution.
- Serve as the cross-functional marketing leader for owned programs, aligning executive leadership, creative, product, retail, sales, analytics, and external partners around shared business objectives while regularly presenting strategy, performance, and growth opportunities to senior leadership.
- Built and scaled a national brand experience platform delivering 250+ premium outdoor brand experiences over three years, contributing to three consecutive years of 10%+ consumer engagement growth while achieving record-setting campaign performance and YOY revenue growth of 15%.
Marketing Manager - Brand & Content
Bass Pro Shops
Lincoln, NE
04.2018 - 12.2023
- Led integrated go-to-market campaigns supporting customer acquisition, engagement, and loyalty, partnering with creative, development, analytics, and business teams to continuously optimize campaign performance and customer experience.
- Owned brand strategy, creative direction, and content development across digital, web, print, direct mail, social media, and retail marketing channels, ensuring a consistent customer experience and brand voice across every touch point.
- Directed creative strategy and brand storytelling across photography, video, editorial content, public relations, and national communications, establishing messaging standards and maintaining brand consistency across all consumer-facing channels.
- Conceptualized, developed, and launched 80+ premium outdoor brand experiences annually, leading cross-functional planning, creative production, media strategy, and partner execution to strengthen customer loyalty and deepen engagement with both consumers and brand partners.
- Negotiated partnership agreements and marketing investments, fostering long-term relationships with industry-leading brands like Winchester, Hornady, Vortex, Swarovski Optik, and Magpul to enhance collaborative initiatives.
- Conceptualized and launched 80+ premium outdoor brand experiences annually, leading cross-functional planning, creative production, and media strategy to deepen customer loyalty and engagement with consumers and brand partners.
Marketing Analyst - CLUB Retail Operations
Bass Pro Shops
Lincoln, NE
09.2016 - 04.2018
- Led the cross-functional planning and execution of 20+ national retail initiatives annually, supporting customer engagement across a 4M+ member loyalty program while partnering with marketing, retail operations, and field leadership.
- Analyzed campaign performance, customer behavior, and operational metrics to identify growth opportunities, optimize marketing initiatives, and improve program effectiveness.
- Managed enterprise reporting systems and company-wide communications supporting thousands of retail employees, managers, and executives, ensuring consistent execution of national marketing and operational initiatives.
Education
Bachelor of Science - Marketing And Management
University of Nebraska, Lincoln
Lincoln, NE05.2016
Skills
- Strategic Partnerships
- Brand Strategy
- Go-to-Market Strategy
- Partnership Marketing
- Consumer Engagement
- Omnichannel Marketing
- Cross-Functional Leadership
- Marketing Budget Management
- Team Leadership
- Creative Direction
- Marketing Analytics & KPI Development
- AI-Enabled Marketing
Timeline
Marketing Manager - Brand Experience
Bass Pro Shops
12.2023 - Current
Marketing Manager - Brand & Content
Bass Pro Shops
04.2018 - 12.2023
Marketing Analyst - CLUB Retail Operations
Bass Pro Shops
09.2016 - 04.2018
Bachelor of Science - Marketing And Management
University of Nebraska, Lincoln