Summary
Overview
Work History
Education
Skills
Timeline
Generic
Kelly Maaske

Kelly Maaske

Omaha

Summary

Dynamic Sales and Business Deployment Professional with a proven track record at TELUS Ag, skilled in data analysis and team leadership. Successfully expanded market share, strengthened client relationships and achieved sales goals through strategic marketing initiatives. Utilizes strategic communication, planning and problem-solving to enhance client satisfaction. Recognized for cultivating new customer relationships and implementing innovative solutions to drive growth and profitability. Known for collaborative approach and commitment to excellence.

Overview

15
15
years of professional experience

Work History

Regional Sales Manager

TELUS Agriculture & Consumer Goods
02.2023 - 03.2025
  • Expanded market share within the region by identifying growth opportunities and collaboration between strategic partners, product development teams and OEM providers, in US and European markets.
  • Achieved regional sales objectives by coordinating with the sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Finalized sales contracts with high-value customers.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.

Marketing and Operations Manager

Farmers Edge
03.2019 - 10.2022
  • Collaborated with management and key accounts to define, document and implement new processes within a multi-state territory.
  • Scrutinized data to troubleshoot and identify improvement opportunities focused around fertility agronomy, nutrient management practices, as well as satellite imagery, soil sensing probes and weather stations.
  • Provided recommendations to promote brand effectiveness and product benefits, resulting in securing long-term accounts.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built deep relationships with dealers, farm owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.

Digital Agronomy Specialist

Frontier Cooperative
01.2018 - 03.2019

Midwest Farmers Cooperative and Frontier Cooperative merged into one company on September 2019. Within the merger, it was decided to promote internally to Digital Agronomy Specialist.

  • Responsible to promote, support and advance the ag technology business plan through various programs such as, tissue and soil sampling, Climate Fieldview Plus, Truterra Field Analytics and various imagery providers. This is achieved by sales calls to existing and potential new customers on Ag Technology programs.
  • Provides continual monitoring on the performance of all Ag Technology software and hardware systems to ensure proper upgrades are implemented and systems operate efficiently and effectively; researches and analyzes the need for new or upgraded Ag Technology software and hardware components and makes recommendations to VP of Agronomy.
  • Develops and presents Ag Technology training to Ag Advisors, Custom Applicators, producers and others associated with Ag Technology, on the principles and applicable use of Ag Technology software; provides helpdesk support on Ag Technology software programs and troubleshoots and resolves technical issues.

Agriculture Technology Sales Manager

Midwest Farmers Cooperative
10.2016 - 01.2018
  • Verified data integrity and accuracy.
  • Support and direct a team of 13 agronomist across Southeast Nebraska.
  • Deliver and support new technology platforms to my sales team and end users.
  • Responsible for expanding and researching new technology methods within the industry to help serve our growers needs
  • Involved in direct sales calls and delivering sales presentations.
  • Increased growth and profitability through new customer development within Territory

Regional Sales Manager

Capstan Ag Systems Inc.
03.2014 - 09.2016
  • Key account manager for dealer principles and end users in Nebraska, Kansas, Iowa, and Missouri
  • Promoted within from Field Technical Specialist to Regional Sales Manager in 2015
  • Worked with clients to find solutions according to specific needs and budgets; grew customer base through excellent service.
  • Created new sales and promotional methods.
  • Collaborated with senior executives to evaluate performance in the regional area and develop strategies to expand revenue.
  • Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.

Territory Manager/Precision Farming Sales Representative

Hartzler Equipment Company
01.2010 - 03.2014
  • Monitored expenses and time usage to maximize effectiveness.
  • Listened attentively to client feedback and worked with product development team to introduce revolutionary service. 
  • Planned and led training sessions to promote sales team professional development and sales goal reinforcement.
  • Serviced accounts on a regular basis to propose new products or services to maximize revenue.

Education

Associate of Arts - Agriculture Business

Southeast Community College
Beatrice, NE

Skills

  • Trusted Advisor
  • Data analysis
  • Driven Self-Starter
  • Client assessment and analysis
  • Team leadership
  • Project Execution
  • Flexible Problem-Solver

Timeline

Regional Sales Manager

TELUS Agriculture & Consumer Goods
02.2023 - 03.2025

Marketing and Operations Manager

Farmers Edge
03.2019 - 10.2022

Digital Agronomy Specialist

Frontier Cooperative
01.2018 - 03.2019

Agriculture Technology Sales Manager

Midwest Farmers Cooperative
10.2016 - 01.2018

Regional Sales Manager

Capstan Ag Systems Inc.
03.2014 - 09.2016

Territory Manager/Precision Farming Sales Representative

Hartzler Equipment Company
01.2010 - 03.2014

Associate of Arts - Agriculture Business

Southeast Community College
Kelly Maaske