KRISTEN LIENEMANN

· Implement paid search strategies that drive meaningful results by leveraging audience intent, automation, and data insights to optimize performance.

· Refine bidding strategies, manage budgets, and align campaigns to business goals with scalable approaches delivering real impact.

· Analyze campaign performance continuously, spotting trends to improve KPI outcomes.

· Collaborate cross-functionally with marketing, development, and content teams to ensure campaigns align with broader company objectives.

· Maintain stakeholder communication on campaign updates, performance metrics, and strategic alignment.

· Prioritize staying current with AI advancements and emerging tools to maintain competitive edge in paid search.

· Manage campaigns across platforms including Google Ads and Microsoft Ads, focusing on maximizing ROI and lead generation.

· Drive integration of automation tools and data-driven decision-making to enhance campaign efficiency and effectiveness.

· Managed numerous in-house PPC accounts across Google Ads and Microsoft Ads platforms, focusing on direct response and lead generation.

· Planned and developed digital advertising strategies aligned with business goals through collaboration with marketing teams and stakeholders.

· Monitored and optimized budgets, forecasts, and bidding strategies to maximize KPIs and campaign efficiency.

· Conducted keyword research, audience targeting, ad copywriting, and campaign optimizations to improve conversions and ROI.

· Partnered with creative and marketing teams to ensure messaging consistency and campaign effectiveness.

· Oversaw projects launching new products and features on company websites, coordinating design, implementation, testing, and rollout phases.