Lauren Ermer
Omaha
Summary
Dynamic marketing professional with a robust background in graphic and web design, communications, and campaign strategy. Over 5 years of experience in branding, digital and print media, and B2B marketing, adept at crafting compelling narratives that resonate with target audiences. Proficient in visual storytelling, UX/UI design, and innovative problem-solving, successfully addressing diverse industry challenges and client requirements.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator, Graphic Design
Baird Holm LLP
08.2023 - Current
- Oversee website content and design via WordPress, ensuring brand alignment, functionality, and fresh content to support firm-wide communication goals.
- Lead firm-wide logo and brand initiatives, including the redevelopment of our logo and brand after our 150th anniversary in 2024.
- Coordinated marketing campaigns across digital and print channels to enhance brand visibility.
- Analyzed market trends and competitor strategies to inform campaign adjustments and improvements.
- Assisted in managing email marketing initiatives, optimizing open and click-through rates.
- Collaborate with attorneys and leadership to create custom marketing materials that support business goals and firm messaging.
Marketing Specialist, Associate
Valmont Industries, Inc
12.2021 - 05.2023
- Developed and executed targeted marketing campaigns to enhance brand visibility.
- Analyzed market trends and consumer behavior to inform strategic decisions.
- Created written and visual content for marketing, including the development of CRM lists, monthly newsletters, and email communications.
- Managed trade show logistics, fully automated material storage, and shipment in 2022.
- Built sales enablement tools like Showpad, boosting agent engagement by 23% in 2022.
- Supported website updates and design, including increasing project spotlight content by 35%, tracking projects, interviewing engineers, writing case studies, gathering photos, and distributing newsletters.
Marketing Intern
Valmont Industries, Inc
08.2020 - 12.2021
- Supported ESS marketing with content creation, website updates, analytics, and research to boost brand visibility and leads; created a CLE process for engineers post-training in 2021.
- Created and maintained monthly newsletters for agents and customers to boost communication and branding; developed CMS lists to launch newsletters in late 2020.
- Assisted in coordinating marketing projects, managing timelines, and updating collateral to ensure alignment with business goals and marketing priorities.
Education
Master of Business Administration - Business Intelligence & Analytics
Creighton University
Omaha, NE12.2021
Bachelor of Science - Business Intelligence & Analytics - Design
Creighton University
Omaha, NE05.2020
Skills
- Graphic design - Adobe Creative Suite & Canva
- Website Management
- Brand Development
- Digital Asset Creation & Management - Salesforce & Showpad
- Email Marketing - Pardot, Constant Contact & CRM Management
- Code - CSS, HTML, Javascript, PHP
- Event Management - Trade shows & Event Material Development
- Advertising - Print & Digital
- Social Media - Content Creation & Strategy
- Analytics
- Multimedia - Podcast & Webinar
Timeline
Marketing Coordinator, Graphic Design
Baird Holm LLP
08.2023 - Current
Marketing Specialist, Associate
Valmont Industries, Inc
12.2021 - 05.2023
Marketing Intern
Valmont Industries, Inc
08.2020 - 12.2021
Master of Business Administration - Business Intelligence & Analytics
Creighton University
Bachelor of Science - Business Intelligence & Analytics - Design
Creighton University