LYNNETTE WEISS
Summary
Strategic marketing professional with a proven track record of driving impactful campaigns and initiatives. Demonstrated ability to analyze market trends, identify opportunities, and develop innovative strategies that resonate with target audiences. Utilizes data-driven insights to optimize marketing performance and achieve measurable results. Skilled in fostering cross-functional collaboration to ensure seamless execution of marketing plans. Seasoned event and conference leader. Brings a fresh perspective to marketing challenges, consistently delivering effective and memorable campaigns in dynamic business landscapes.
Overview
26
26
years of professional experience
Work History
Lead and Participate in the Development, Implementation and Evaluation of Marketing Strategies and Programs for the401(k) Product and Services
Mutual of Omaha
10.2006 - 11.2023
- Contributed to the creation of sales collateral, presentations, and other marketing materials to support the sales team in effectively communicating the value proposition of the401(k) offerings
- Conducted thorough market research to identify trends, assess competitor activities, and gather insights, informing strategic decisions and enhancing competitive positioning
- Spearheaded the development, implementation, and evaluation of comprehensive marketing strategies and programs for Mutual of Omaha's401(k) product and services
- Collaborated with key stakeholders to define and refine product messaging, ensuring consistent and compelling communication across various marketing channels
Project Management Specialist
Mutual of Omaha
05.2009 - 11.2013
- Led and coordinated multifaceted projects as a Project Management Specialist at Mutual of Omaha, ensuring successful initiation, planning, execution, monitoring, and closure
- Utilized advanced project management methodologies and tools to develop detailed project plans, schedules, and budgets, optimizing resource allocation and timeline adherence
- Coordinated the efforts of team members, vendors, and other stakeholders, fostering a collaborative environment conducive to achieving project milestones and deadlines
- Contributed to the continuous improvement of project management processes, identifying opportunities to enhance efficiency, effectiveness, and overall project success
Marketing Manager
Mutual of Omaha
04.2008 - 04.2009
- Conducted market research and competitive analysis to identify trends, opportunities, and threats, informing data-driven decision-making and strategic planning
- Played a pivotal role in the development and execution of brand awareness and customer acquisition strategies, contributing to Mutual of Omaha's market presence and customer base expansion
- Led cross-functional teams in the planning, implementation, and evaluation of marketing campaigns for various product lines, ensuring alignment with business goals
- Managed marketing budgets and allocated resources effectively to maximize the impact of marketing initiatives while adhering to financial constraints
Marketing Specialist
Mutual of Omaha
10.2006 - 04.2008
- Executed digital marketing initiatives, including social media campaigns, email marketing, and online advertising, to engage target audiences and drive brand engagement
- Supported the development and execution of marketing strategies as a Marketing Specialist at Mutual of Omaha, contributing to brand visibility and market growth
- Collaborated with cross-functional teams to implement marketing campaigns, ensuring alignment with business objectives and target audience preferences
- Contributed to the development of reports and presentations to communicate marketing results, highlight key performance metrics, and make recommendations for future strategies
Director, Marketing
Foundations Financial Group
10.2000 - 10.2006
- Directed and orchestrated comprehensive marketing strategies as the Director of Marketing at Foundations Financial Group, contributing to brand enhancement and market positioning
- Played a pivotal role in the development and execution of brand-building strategies, customer acquisition initiatives, and product launches, contributing to business growth and success
- Utilized analytics tools to measure and analyze the performance of marketing campaigns, providing data-driven insights for continuous improvement
- Led a dynamic marketing team, providing strategic guidance, mentorship, and fostering a collaborative environment to achieve departmental goals
Management Trainee/Assistant Branch Manager
Enterprise Rent-A-Car
01.1998 - 10.2000
- Successfully completed a comprehensive management training program, gaining hands-on experience in various aspects of operations as a Management Trainee at Enterprise Rent-A-Car
- Assumed responsibilities for daily operations, including vehicle rental transactions, customer service, and fleet management, ensuring a seamless customer experience
- Demonstrated leadership skills by effectively managing a team of rental associates, providing guidance, training, and support to ensure operational excellence
- Conducted regular performance evaluations and provided constructive feedback to team members, fostering a positive and productive work environment
Education
Bachelor of Science - Business Administration: Marketing
Creighton University
12.1997
Skills
- Strategic Planning
- Market Research
- Digital Marketing
- Content Creation
- Brand Management
- Campaign Management
- Analytics and Data Interpretation
- SEO and SEM
- Social Media Management
- Customer Relationship Management (CRM)
- Event Planning
- Collaboration and Teamwork
- Adaptability
- Communication Skills
Other Experience And Interests
- Microsoft Office Suite
- AdTrax – RegEd Compliance Management
- Aprimo
- Workfront
- Salesforce
- Goal Buddies
- La Casa Latina
- United Way Chairperson
- TEA Committee –10 years
- Team Momentum
- Internal Communicators Collaborative
- OpEx Community of Practice
- WiL ERG Women in Leadership
- WiPN Women in Pension Network, now We Inspire Promote Network
Websites, Portfolios, Profiles
https://www.linkedin.com/in/lynnette-weiss-269a0455/
Timeline
Project Management Specialist
Mutual of Omaha
05.2009 - 11.2013
Marketing Manager
Mutual of Omaha
04.2008 - 04.2009
Lead and Participate in the Development, Implementation and Evaluation of Marketing Strategies and Programs for the401(k) Product and Services
Mutual of Omaha
10.2006 - 11.2023
Marketing Specialist
Mutual of Omaha
10.2006 - 04.2008
Director, Marketing
Foundations Financial Group
10.2000 - 10.2006
Management Trainee/Assistant Branch Manager
Enterprise Rent-A-Car
01.1998 - 10.2000
Bachelor of Science - Business Administration: Marketing
Creighton University
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<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform