MALCOLM J. LANCASTER
Lincoln
Summary
Dynamic sales leader specializing in eCommerce and partner solutions, driving sustainable revenue growth through innovative digital strategies. Expertise in exceeding sales targets and enhancing client engagement across diverse markets. Combines strategic vision with hands-on leadership to foster collaboration and strengthen partnerships.
Overview
9
9
years of professional experience
Work History
Marketing Manager
United Equity
Lincoln
12.2025 - Current
- Developed comprehensive marketing strategies to enhance brand visibility.
- Conducted market research to identify consumer trends and preferences.
- Oversaw digital marketing efforts, including social media and email campaigns.
- Created content for promotional materials, including brochures, flyers, and websites.
- Maintained relationships with key customers through regular communication.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
DIRECTOR, ECOMMERCE & PARTNER SOLUTIONS
Lee Enterprises / Amplified Digital
06.2024 - 12.2025
- Lead nationwide eCommerce and digital partnership initiatives to drive sustainable revenue growth.
- Oversaw partner onboarding and engagement strategies, resulting in improved partner satisfaction and retention.
- Collaborated with cross-departmental teams to develop integrated client solutions that addressed specific client needs.
SALES ENGINEER
Lee Enterprises / Amplified Digital
01.2022 - 06.2024
- Created tailored sales presentations and product demos aligned with client business objectives.
- Facilitated adoption of partner solutions through consultative selling and data-driven storytelling.
- Implemented HubSpot and PandaDoc CRM tools to enhance digital transformation initiatives.
REGIONAL SALES MANAGER
Lee Enterprises
10.2019 - 01.2022
- Consistently exceeded regional sales targets spanning 77 U.S. markets.
- Oversaw $1M+ annualized revenue growth across 300 customer accounts, driving strategic initiatives.
- Facilitated quarterly webinars and field training, elevating representative performance and sales effectiveness.
- Delivered executive-level reports and growth analytics to senior leadership, informing strategic decision-making.
SALES ASSOCIATE
Pacific Life
10.2018 - 10.2019
- Partnered with advisors to boost client engagement and tailor life and annuity solutions.
- Delivered product demos and client illustrations, driving business growth across multiple regions.
- Streamlined policy completion workflows, enhancing processing times and accuracy.
REGIONAL SALES ASSOCIATE
Assurity
05.2017 - 10.2018
- Represented company on regional trips, establishing new partnerships in the Southwest and Midwest.
- Supported agent and broker networks by developing enrollment strategies and generating leads.
- Created sales proposals and case studies to inform leadership on performance metrics.
Education
BACHELOR OF JOURNALISM - Advertising & Public Relations
University of Nebraska
LincolnSkills
- CRM Platforms (HubSpot, Salesforce, PandaDoc)
- Google Analytics
- Microsoft Office Suite
- Market Analysis
- Project Management Software (Asana, Trello)
- E-commerce Strategy
- Digital Marketing Analytics
- Strategic Thinking
- Leadership & Mentoring
- Communication & Presentation
- Relationship Building
- Problem Solving & Negotiation
- Time Management & Adaptability
- Emotional Intelligence
- Collaboration
Hobbies and Interests
- Digital Innovation
- Sales Training & Coaching
- Marketing Technology (MarTech)
- Data-Driven Decision-Making
- Fitness & Outdoor Activities
- Mentorship & Leadership Development
References
Available upon request.
Leadership Experience
- Alpha Tau Omega Fraternity, Social Chairman
- Head Coach, Waverly Summer Basketball Team, Developed training programs, coached character development, and led team to success.
- Wesleyan Youth Basketball Coach, Taught game skills, sportsmanship, and teamwork while ensuring a safe, fun environment.
Timeline
Marketing Manager
United Equity
12.2025 - Current
DIRECTOR, ECOMMERCE & PARTNER SOLUTIONS
Lee Enterprises / Amplified Digital
06.2024 - 12.2025
SALES ENGINEER
Lee Enterprises / Amplified Digital
01.2022 - 06.2024
REGIONAL SALES MANAGER
Lee Enterprises
10.2019 - 01.2022
SALES ASSOCIATE
Pacific Life
10.2018 - 10.2019
REGIONAL SALES ASSOCIATE
Assurity
05.2017 - 10.2018
BACHELOR OF JOURNALISM - Advertising & Public Relations
University of Nebraska