Michael Murray
Lincoln
Summary
Strategic Marketing Leader with 25+ years of experience driving brand growth and customer engagement across agriculture, finance, insurance, and consumer goods. Proven success guiding Fortune 500 companies, nonprofits, and communities to define brand voice, launch integrated campaigns, and deliver measurable business outcomes. Passionate about leveraging technology to enhance brand experience and foster meaningful customer connections.
Overview
32
32
years of professional experience
Work History
Brand Manager
Cargill Branded Feed
01.2017 - Current
- - Created unique brand identities and narratives for new feed ingredient categories.
- - Promoted brands in U.S. and international markets, achieving 90%+ retention and 10%+ annual growth.
Director of Communications
Foundation for Educational Services (FES)
01.2013 - 01.2017
- - Led in-house agency for EducationQuest and Inceptia; expanded services to external organizations.
- - Spearheaded branding for communities and nonprofits, contributing to revenue growth.
- - Collaborated on product launches including Financial Avenue and HeroKnowl.
VP, Digital Solutions
Bailey Lauerman
01.2007 - 01.2013
- - Integrated digital strategy across agency accounts including Ameritas, Cargill, Allstate, and Bass Pro Shops.
- - Introduced brand experience strategy to enhance client engagement.
Account Director
VML
01.2002 - 01.2007
- - Managed Bayer account, growing it to the agency's 3rd largest.
- - Led digital initiatives including website strategy and loyalty program integration.
Account Supervisor
Valentine Radford
01.2000 - 01.2002
- - Developed integrated communications for Bayer CropScience and Environmental Science.
- - Increased loyalty program participation and retention.
Account Executive
Ayres Advertising
01.1997 - 01.2000
- - Led branding for Nebraska Lottery and Pinnacle Bank.
- - Boosted promotional response rates through revised strategies.
Account Executive
Bozell Worldwide
01.1994 - 01.1997
- - Managed automotive accounts including Moog Automotive, Wagner Brakes, and Gates Rubber.
Education
Bachelor of Science - Journalism (Advertising)
University of Kansas
Skills
- Brand Strategy & Development
- Integrated Marketing Campaigns
- Digital Transformation & Experience
- Customer Engagement & Retention
- Cross-functional Leadership
- Product Launch & Innovation
Timeline
Brand Manager
Cargill Branded Feed
01.2017 - Current
Director of Communications
Foundation for Educational Services (FES)
01.2013 - 01.2017
VP, Digital Solutions
Bailey Lauerman
01.2007 - 01.2013
Account Director
VML
01.2002 - 01.2007
Account Supervisor
Valentine Radford
01.2000 - 01.2002
Account Executive
Ayres Advertising
01.1997 - 01.2000
Account Executive
Bozell Worldwide
01.1994 - 01.1997
Bachelor of Science - Journalism (Advertising)
University of Kansas
Similar Profiles
Sathish RSathish R
Process Specialist at Cargill Business Services India Pvt Ltd, Cargill India Pvt. Ltd, CargillProcess Specialist at Cargill Business Services India Pvt Ltd, Cargill India Pvt. Ltd, Cargill
Ahmed EltoukhyAhmed Eltoukhy
Transportation Manager at Star Feed for Poultry, Feed, Import and ExportTransportation Manager at Star Feed for Poultry, Feed, Import and Export
AISHA ABUBAKARAISHA ABUBAKAR
Duty manager at Mrprice Branded BargainsDuty manager at Mrprice Branded Bargains
Bryan Bailon ColindresBryan Bailon Colindres
IT Support Engineer at Five Nines Technology GroupIT Support Engineer at Five Nines Technology Group
Max SaylesMax Sayles
Telecommunications Engineer at Kelly GroupTelecommunications Engineer at Kelly Group