Summary
Overview
Work History
Education
Skills
Timeline
Generic

M. Lance Groseth

Mullen

Summary

Dynamic Soil Health Specialist with proven success at Holganix Midwest, enhancing sales through effective communication and market analysis. Strong Livestock Manager with expertise in genetic selection strategies and livestock nutrition management. Successful in developing strong client relationships and driving revenue growth. Committed to animal welfare compliance and delivering exceptional customer support in the agricultural sector.

Overview

29
29
years of professional experience

Work History

Soil Health Specialist

Holganix Midwest
07.2025 - Current
  • Increase Sales of Soil Health Products.
  • Engage farmers about best practice to increase

soil health and crop response.

  • Scout and test soil biology and nutrient content.
  • Educate dealers to increase sales.
  • Provide Logistics for product delivery.
  • Sale and implement Carbon program and program benefits.

Livestock Manager/ Livestock Consultant

Groseth 4G Angus Ranch
01.1997 - Current
  • Assisted in daily animal care, ensuring proper feeding and health monitoring.
  • Supported record-keeping of livestock inventory and health status updates. Detailed Angus Association Records.
  • Assist in genetic selection to increase value added product for end consumer.
  • Participated in routine maintenance of facilities to maintain a safe environment for animals.
  • Market Breeding Livestock
  • Customer Support for genetic selection

District Sales Manager

AgReliant Genetics
08.2024 - 05.2025
  • Developed and implemented strategic sales plans to drive revenue growth across assigned territories.
  • Educated dealer network on sales programs and product placement.
  • Analyzed Ag market trends to discover potential sales and product gaps.
  • Cultivated strong relationships with key clients, ensuring high levels of satisfaction and repeat business.
  • Customer follow-up to maintain highest level of service in the industry.
  • Logistic Support

Education

Social Science Education

University of Nebraska At Kearney
Kearney, NE

Skills

  • Animal welfare compliance
  • Effective communication
  • Farm equipment operation
  • Herd health monitoring
  • Financial budgeting
  • Quality assurance standards
  • Record keeping proficiency
  • Market analysis
  • Genetic selection strategies
  • Livestock nutrition management

Timeline

Soil Health Specialist

Holganix Midwest
07.2025 - Current

District Sales Manager

AgReliant Genetics
08.2024 - 05.2025

Livestock Manager/ Livestock Consultant

Groseth 4G Angus Ranch
01.1997 - Current

Social Science Education

University of Nebraska At Kearney
M. Lance Groseth