REBECCA SVEC
Milligan
Summary
I am a writer, editor and communicator blessed with a 25+-year career that spans journalism, higher education and marketing, evolving from newsrooms to college campuses to the health care and insurance industries.
Skilled in crafting persuasive and engaging content across various platforms, enhancing brand voice with compelling storytelling and impactful written materials that resonate with target audiences. Highly collaborative, adaptable and a team player, successful in remote, hybrid and office environments.
Overview
31
31
years of professional experience
Work History
Content Writer
Assurity Life Insurance
Lincoln, NE
05.2022 - Current
- Developed engaging content for multiple insurance audiences, with an emphasis on voluntary benefits brokers in the worksite space.
- Collaborated with marketing and other teams to create cohesive brand messaging across multiple platforms, including marketing campaigns, video, social media, website, advertising, annual reports and more.
- Worked successfully within tight deadlines and a fast-paced environment.
- Improved content quality by conducting thorough research and incorporating industry trends.
Marketing Director
Fortify Group, Inc.
01.2013 - Current
- Established online and social media presence, enhancing brand visibility and engagement
- Led comprehensive rebranding campaign (2017), revitalizing brand identity and market positioning
- Created engaging content for various platforms to enhance audience interaction. and communication strategies to reach target audiences and retain insurance and real estate customers
Freelance Writer and Editor
(various)
(multiple)
01.2010 - Current
- Clients include the Flatwater Free Press, University of California, Berkeley; Doane University, Bryan Health, Civic Nebraska, Crete Area Medical Center and Heartland Bank
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Leveraged writing, editing, and proofreading skills to create engaging, error-free content that resonates with audiences.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Tailored writing style and tone to match clients' brand voices, strengthening their engagement with target audiences.
Freelance Writer and Editor
(various)
(multiple)
01.2010 - Current
- Clients include the Flatwater Free Press, University of California, Berkeley; Doane University, Bryan Health, Civic Nebraska, Crete Area Medical Center and Heartland Bank
- Collaborated with editors and stakeholders to refine messaging and tone.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Tailored writing style and tone to match various clients' brand voices, enhancing their connection with target audiences.
Director of Public Relations and Communications
Doane University
09.2003 - 01.2013
- Promoted Doane's mission, effectively communicating University news and messages to external and internal audiences.
- Worked with Doane administration, faculty and staff, students and alumni. Wrote copy to support marketing campaigns and materials; wrote and edited press releases, web stories, research articles and publications; co-editor of the Doane Magazine.
- Established and maintained relationships with media outlets, generating positive coverage for the Doane community.
Reporter and Columnist
Lincoln Journal-Star
01.2002 - 01.2003
- Wrote news and feature articles from across southeast Nebraska, connecting readers to local news and the unique stories of people and organizations in their communities.
- Wrote engaging columns for the paper's largest audience - the Sunday edition.
Education & Regional Reporter
Hastings Tribune
01.1997 - 01.2002
Reporter
York News-Times
01.1996 - 01.1997
Education
Bachelor of Arts - Journalism
University of Nebraska-Lincoln
LincolnSkills
- Multimedia writing
- Editing and proofreading
- Audience engagement
- Content marketing
- Web content development
- Content strategy
- Social media content
- Storytelling
- Project management
COMMUNITY SERVICE
Former Mentor, TeamMates Program, Member, Fillmore County 4-H Council; Marketing Committee, Fillmore County Development Corp., and Milligan Community Club, Former board member: Zion pre-school, Graduate: Fillmore County Leadership Program
AWARDS RECEIVED
Communication, 9 awards | Council for Advancement & Support of Education (CASE), Top gold: Feature writing and video script writing, Excellence awards in Web, feature and developmental writing, Journalism, 2nd place: Spot news writing, Nebraska Associated Press Contest, 2nd place: Feature writing, Nebraska Press Better Newspaper Contest, 3rd place: Personal column, Neb. Press Better Newspaper Contest
VIEW MY WORK
rebeccalsvec.journoportfolio.com
Timeline
Content Writer
Assurity Life Insurance
05.2022 - Current
Marketing Director
Fortify Group, Inc.
01.2013 - Current
Freelance Writer and Editor
(various)
01.2010 - Current
Freelance Writer and Editor
(various)
01.2010 - Current
Director of Public Relations and Communications
Doane University
09.2003 - 01.2013
Reporter and Columnist
Lincoln Journal-Star
01.2002 - 01.2003
Education & Regional Reporter
Hastings Tribune
01.1997 - 01.2002
Reporter
York News-Times
01.1996 - 01.1997
Bachelor of Arts - Journalism
University of Nebraska-Lincoln