Richard Zane Reed

I founded The Dealer's Edge, LLC in the 1990s when I represented several finance, warranty, advertising and insurance companies as an independent wholesale supplier to dealerships in Nebraska, Iowa and the Dakotas. I became active again recently to help a few old friends in the business that needed some special help to improve sales and find missing funds while I completed my degree.

• Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
• Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
• Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
• Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.

• Achieved meteoric market share growth in one of the most competitive markets in the nation.
• Created exceptional customer experiences with high satisfaction indexes in both sales and service.
• Recruited, interviewed, hired, and trained qualified applicants for all dealership positions.

• Established strong relationships with banking partners for favorable financing terms on loans and lines of credit.
• Implemented robust compliance protocols to adhere to all relevant regulations while mitigating the risk of fines or penalties.
• Started the department from scratch and was fortunate enough to learn every minute detail and made every mistake. Fortunately, I don't repeat mistakes.