Open To Work
Susi Franco
Omaha
Summary
Creative Director with a proven track record in digital storytelling and content strategy. Expertise in analytics implementation and brand management, driving engagement and inquiries through impactful campaigns.
Overview
8
8
years of professional experience
Work History
Creative Director / Photographer /Lead Videographer
self
Omaha
11.2024 - Current
- Led digital storytelling campaigns that increased engagement and inquiries by 20–40% across photo, video, and social platforms.
- Developed content strategies that doubled to tripled reach and engagement on social channels and websites.
- Designed and executed paid social campaigns that boosted inbound inquiries from approximately 1 to 30 per month through optimized targeting and messaging.
- Produced short-form video and visual content for campaigns, resulting in higher website traffic and increased inquiries.
- Executed a targeted social media campaign that added approximately 500 followers and secured three confirmed bookings, showcasing successful conversion.
- Implemented analytics tracking to guide content decisions and enable informed campaign iterations.
Communications & Events Manager
Episcopal City Mission
Boston
09.2020 - 02.2023
- Spearheaded integrated communications and fundraising campaigns, securing over $100K for community initiatives.
- Crafted multimedia storytelling strategy to highlight organizational mission and engage target audience.
- Coordinated timelines, content planning, and cross-functional efforts for seamless execution of events and campaigns.
- Directed comprehensive website redesign, enhancing user engagement by 40% and reducing content bloat by 87%.
- Partnered with stakeholders and community leaders to ensure messaging reflected equity-focused values.
Communications Professional
Hispanic Youth Leadership Academy (HYLA)
Boston
05.2018 - 01.2019
- Increased youth participation in leadership programming across Boston, Chicago, and Atlanta by implementing targeted outreach and engagement strategies.
- Coordinated logistics for HYLA’s 15-year Anniversary Reunion, managing communications and event promotion to ensure successful attendance and engagement.
- Developed digital and print materials while managing website and social media content.
- Established relationships with high school and college students, mentoring them on scholarship opportunities to support their educational aspirations.
Education
Master of Arts - Theological Studies
Boston University
Boston, Massachusetts, MA05-2019
Bachelor of Arts - Digital Communications And Media
Gordon College
Wenham05-2016
Certificate of Technical Studies - Full-Stack Software Engineering
Ada Developers Academy
Seattle, WASkills
- Video production
- Digital storytelling
- content strategy
- social media advertising
- Analytics implementation
- Brand management
- Multicultural communication
Languages
Spanish
Native/ Bilingual
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
HybridOn-SiteRemoteSalary Range
$70000/yr - $200000/yrTimeline
Creative Director / Photographer /Lead Videographer
self
11.2024 - Current
Communications & Events Manager
Episcopal City Mission
09.2020 - 02.2023
Communications Professional
Hispanic Youth Leadership Academy (HYLA)
05.2018 - 01.2019
Master of Arts - Theological Studies
Boston University
Bachelor of Arts - Digital Communications And Media
Gordon College
Certificate of Technical Studies - Full-Stack Software Engineering
Ada Developers Academy