Tiffany Walby

Creative marketing leader specializing in social media strategy, short-form video, and community-driven brand building.

Scaled adoption from 800 lifetime downloads in 3 years → 124,000 downloads in under 12 months, while growing and sustaining 20,000+ monthly active users through viral content, creator partnerships, and fan-first activations. Builder of engaged online communities and repeatable social playbooks.

Core strengths: Social media strategy, community marketing, creator partnerships, campaign ideation, content production, influencer/brand collaborations, short-form video, live streaming activations, analytics & growth loops.

Toolbox: TikTok, Instagram Reels, YouTube Shorts, Twitter/X, Discord, Twitch, GA4, Figma/Canva, CapCut/Adobe Suite, Notion.

Experience:

• Built brand YouTube channel from the ground up, scaling to 4.5K subscribers and 1.1M views in 12 months; specialized in short-form content with a 78% watch-through rate that beat industry benchmarks.
• Built brand TikTok account from ground up, scaling to 15K followers and 2.4M views in 6 months; averaged 3.5K–60K views per video with a 74% watch-through rate. One viral video (725K views) drove 10K signups and 70K website impressions, directly impacting growth.
• Built Twitter/X account from the ground up, scaling to 11.1K followers and generating 4.9M impressions in 12 months. Achieved 245.9K total engagements at an average 4.9% engagement rate. Generated 34.6K profile visits.
• Grew Instagram channel from scratch to 3.6K followers and achieved 1M views in the last 90 days, leveraging Reels and community-driven content strategies to accelerate reach.
• Scaled user adoption from 800 lifetime downloads in 3 years to 124,000 downloads in under 12 months, unlocking breakout growth through community-led GTM and creator-led activations.
• Retained a monthly active user base of 20,000+ consistently over the last 90 days, driven by lifecycle campaigns, product-led growth loops, and creator engagement programs.
• Launched LiveAF Fest, a creator-focused giveaway with 9 brand sponsors including Lenovo; owned sponsor deck, negotiations, and promo plan — generated 19K new users, 25K new leads, and 2.5M impressions in 6 weeks.
• Planned, budgeted, and executed 10 convention booths in 2 years, all under budget, delivering high-traffic activations that generated [X leads/scans] and positioned the brand at top-tier industry events.
• Produced 2 large-scale creator events:
  – TwitchCon 2024: partnered with 5 brands to host a 1,500-attendee party, amplifying brand awareness across the streaming community.
  – DreamHack Dallas 2025: partnered with 3 brands to deliver a 350-attendee party, driving creator networking, content activations, and product demos.
• Built and led a team of 2: a content creator (executed content ideas and co-produced campaigns) and a community manager (handled social media comments and Discord community engagement).
• Partnered closely with Product on all major roadmap decisions, often shipping new features sourced directly from community feedback; improved user retention from 1% → 27% in 12 months.
• Implemented a clean analytics stack (GA4) and standardized reporting.

As a dedicated Content Producer, I built and grew my own creator brand by producing, managing, and broadcasting engaging live content on Twitch, while expanding reach across TikTok, Instagram, and Twitter/X.

• Built and scaled a multi-platform creator brand from scratch, growing to 200K+ followers on Twitch with a peak average CCV of 215 and an average 9% engagement rate across platforms.
• Completed 50+ brand collaborations with global names including Taco Bell, CashApp, Respawn, Riot Games, Tiltify, St. Jude, Lenovo, and more — delivering high-impact sponsored content and campaigns.
• Produced viral short-form video content with multiple TikTok videos surpassing 1M+ views and an average 68% retention rate on vertical video.
• Leveraged cross-platform strategies to repurpose livestream and community content into TikTok, Instagram Reels, and Twitter/X campaigns, extending reach to millions.
• Successfully launched and hosted a charity livestream event raising $35,000, showcasing ability to mobilize communities and drive meaningful social impact.
• Developed and applied creator-side expertise in community building, content monetization, and platform growth playbooks, later leveraged in brand-side marketing leadership.

Managed social media strategy and execution for a portfolio of 8 diverse clients across industries, tailoring content to unique brand voices and goals.

• Developed and launched content strategies leveraging data-driven insights and trends, boosting engagement and reach across Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Produced multi-format content (graphics, video, copy) and managed end-to-end campaign calendars to ensure consistent, on-brand posting.
• Oversaw community management (comments, DMs, forums) to strengthen client audience relationships.
• Delivered analytics reports with actionable recommendations; optimized paid ad campaigns for stronger ROI.

Entrepreneurial small business owner who scaled a hairstyling brand through social media, growing to 4.5K engaged followers and driving a 75% client retention rate.

• Resolved guest complaints about service or style.
• Mixed pigments and used proper techniques to achieve desired color.
• Educated customers on products to maximize benefits.
• Suggested treatments and styles to suit customer appearance and fashion choices.